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This column is a bit of a signwriters Sydney dim sum -a tasting of various thoughts, facts and musings that taken together should make for a tasty treat.

Item one; nearly all smartphones will have touchscreens in the not too distant future. ABI Research released a projection in late August that sees 97 percent of all smartphones having a touchscreen by 2016. To put that into perspective, in 2006 only 7 percent of the smartphones shipped had touchscreens. The research firm attributes much of the coming proliferation to the availability of low-cost capacitive touch controllers that can reduce the cost of adding touch-based interactivity by as much as 30 percent.

Question. When touch-screen capability is ubiquitous in smartphones, will interactive touch-screen capability simply be expected by consumers? Will signs without it, leave consumers wondering what’s wrong, or worse, simply walking away to a friendlier, more interactive alternative?

Item two; a blending of digital technologies may point the way to the future for out-of-home advertising. Global lifestyle and environmental communications agency Kinetic, said in September that is was launching Fuel, “a response to the increasing scope of Out of Home advertising including opportunities to integrate digital interactivity, dynamic displays, experiential and bespoke design into client brand campaigns.”

In announcing the launch, Kinetic’s UK chief operating officer said the move “reflects the changing nature of Out of Home media and the huge opportunities that emerging technologies add….”

Question: How long until others notice and begin to leverage complementary interactive technologies with digital signs to produce an even more effective communications experience or more powerful marketing opportunity? What sorts of opportunities will be available when a sign can communicate wirelessly with a smartphone, for example, and vice versa?

Item three; a telling glance can direct a sign. Researchers from the Electronics and Telecommunications Research Institute in South Korea in mid-September demonstrated a technology that allows someone to have interactive control over a television -and digital signage is not too far of a stretch of the imagination- by tracking their gaze. The technology, shown at the International Broadcast Convention in Amsterdam, uses a camera to track where one of the pupils of a viewer is directed to give the viewer interactive control. In one demo, a viewer’s gaze was used to pull up the vital statistics -age, name and hometown- of various dancers as they performed on stage. Still a prototype, a finished version is years away.

Question: Will the gaze of a digital signage viewer one day replace touch as the gateway to interactivity? If so, what possibilities will this new interactive interface open to communicators and marketers?

That’s about all for this digital signage dim sum tasting. I hope this presentation gave you some food for thought. At the very least, I hope it didn’t leave you with any digital signage dyspepsia.

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies. Check this case studies for signage.

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Business signage is one of the most cost-effective methods to get your business noticed and to grow your customer base. It doesn’t matter how big or small your business is, having attractive and effective signage is vital. You can engage professional signage experts for this purpose, as they usually have a great understanding of creating innovative signages for businesses. Your company vehicles are one of the most cost effective forms of advertising available but first you need to get a vehicle signage Sydney expert.

This article will help you learn the significance of this cost-effective business marketing method and branding tool.

With experience, you will learn how to grow your business and customer base with the proper usage of signage.

Outdoor Signs

Outdoor signs essentially tell people about the existence of your business.

An effective outdoor sign is just like an extension of your brand, which tells the world that you are present at a location and what you are offering.

Create highly visible outdoor signage and tell the world about your business in a unique way. Short, graphical, and visible signage can do a great job, which no other marketing technique can do. It’s an economical and long-lasting investment for building brand awareness and is much better than expensive billboard advertising.

There are different types of outdoor signage for business . Some of them are:

Monument signs

These are freestanding signage and are better used to make a business statement. They are placed at lower levels due to restriction of space. If your business has limited space, using monument signs on medians, lawns, and landscaped areas, which are near your location, can provide a great option for effective signage.

Pylon Signs

An outdoor sign placed on a high pole or pylon structure is known as a pylon sign. These outdoor signs are suitable for your business if it is located on the highway or near a roadside. They work really well when illuminated properly.

Channel letters

These are professional looking signs mounted on a wall’s surface. They are in the form of letters that are custom-formed and three-dimensional. You can utilize them by creating an innovative image of your brand and illuminate them with attractive colors and lights.

Indoor Signage For Business

These can be utilized for branding and marketing of your business and products inside the premises of your location. When it comes to effective indoor signage, you don’t need to spend big, because of the availability of a wide variety of options to choose from.

Types of indoor signage and how to use them

The purpose of advertising through indoor signage is to increase public awareness of your business or specific products. If you have an idea about how indoor signage works, then designing signage for your business can enhance its branding and popularity.

Below are the main indoor signage types and ways to use them effectively:

Directional indoor signage

Directional signs are best for business branding when they are used with the right elements. They are best for business facility navigation; so use the best colors, themes, material, and graphics for maximum efficiency.

Reception Wall Signs:

Reception wall signs are an important type of indoor signage. Businesses can design these wall signs for their reception areas or entrances. Designing innovative reception wall signs can help you in gaining customer attention.

There are also other indoor signs that can be used for businesses; including safety signs, window privacy signs, and nameplate signs. It is advisable to use all of the explained signage types and incorporate them into your business’s marketing and branding strategy. They will help your business in getting noticed, without spending a ton of money. Find out on how to spend your budget with digital signage.

Custom made signage Sydney is using the most reliable and relevant medias for your particular project. Sponsoring community events or having tradeshow displays is an essential part of most business marketing strategy. Choosing the right types of business signs to promote your business will ensure you make the most of the opportunity.

Firstly it is important to consider what kind of events you participate in throughout the year – if planned well you can have a set of signs created that will serve you throughout all of these events, saving you time and money in the process.

Here are explanations of the four most common types of event signs.

Banners

Banners are very popular for events signs. They can be used indoors or outside as a great way of getting instant attention. When you commission banners, you should talk to your graphic designer about your needs, whether you should opt for a large or small banner and what format it should have. Banners need to have a backdrop against which they can be fixed as it is difficult for them to stand alone. Because illuminated signs are generally not a good option for events, choosing a banner is most popular.

Posters

Like banners, posters can come in a variety of formats and sizes. However, the material of a poster is thinner than a banner and it is harder to store and keep in top shape. Posters are best fixed against a solid wall to ensure they stay intact. When using posters outside, you should also be aware of the weather, as rain and wind can damage your poster.

A Frame Signs

A-Frame signs are an easily portable form of advertising that can provide direction to your premises, advertise products or services, or provide general information. A Frame signs are compact, and can be easily packed an unpacked, or stored as required. However, they are heavier than the other options introduced in this article, which should be considered when making your decision.

Flags

Flags are a great, creative way to get attention. They are especially popular for events and can be used both indoor and outdoor advertising. You can use several different types of flags in different colours, materials and sizes to mark separate areas. However, you should maintain a level of consistency so that people can identify that these signs belong together. For example, using the same logo with differing background colours.

When deciding on the best options for your event signs, talk to your graphic designer or sign writer. Ideally your signage design should be as timeless as possible, therefore allowing you to re-use the same portable signs for multiple events. It should also fit in with your branding and advertising guidelines. Lastly you would need to consider your logistics for the event where the signs are needed.