Retail Digital Signage Offers Great Benefits

The digital LCD/LED displays are used in the retail environment increasingly. In a digital signage set-up content is digitally delivered through centrally managed and controlled network. There are a lot of benefits that digital signage offers to the retail sector. Through signage design and implementation, signwriters Sydney help our customers create their brand and grow it.

In today’s competitive retail market Digital signage provides the stores the desired edge over the others which can help them to increase the revenue. Signage is used in stores like shopping malls application, grocery stores, and quick service restaurants.Retail stores can use digital signage to run advertisements in various sections of their store. Shoppers will certainly get attracted to appealing visuals and get information about latest offers influencing their purchase decision. You can easily convince consumers to buy a particular item without actually pestering them. Ensure that content displayed is catchy and accurate. This will certainly enhance the customer’s experience.

Many features like being interactive which is not possible in case of static signage and attractive display of a large amount of information through changing slides or animation s very useful. Signage being dynamic and attractive can grab attention of onlookers and influences customer’s buying decision at the time of shopping. Digital signage also helps reduce the cost of creating, printing-distributing hand bills, campaigning and employing additional staff.

Digital displays make use of digital technology and thus give the opportunity to the retailers to reach customers with tailored dynamic messaging. Digital signage has the capacity to show complex graphics and videos. The content can be changed dynamically as per one’s requirement hence retail store owners can display a number of ads or special offers one after the other in a loop. The whole thing is centrally monitored which assure that the messages are deployed accurately. Display of welcome and thank you messages can help in building a rapport with consumers visiting the store.

The displays also facilitate the customer to locate the source of the merchandise one is looking for. Such accurate information helps in promoting the product. Children at times pick up the slogans or the music related to product and repeats them and insists their parents on purchasing those commodities. Retailsignage helps in reducing in-store operating cost that are related to printing and putting up posters and other hoardings. Placement of digital signage also plays a key role. You can place them at entry and exit points and point of sale, cash counters, etc.

Retail signage targets the customers who visit the retail stores. They inform them about latest discounts, special offers, festive season bargains and more giving customers a perfect shopping experience. In one screen all the information regarding the product is available which enables the customer to take a quick decision. Apart from the details about the product the display can also include messages from the management, safety tips or emergency alert warnings.

Digital signage enables retail store owners to communicate with consumers effectively and gives them a medium to gain a competitive edge increasing profits significantly. The customers are satisfied with multipurpose display of information on the retail signage which is educative and useful. Display of information on signage about retail store has benefits for both seller as well as buyer. Check in our website with some useful information about signage.

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A Healthy Serving of Digital Signage Musings

This column is a bit of a signwriters Sydney dim sum -a tasting of various thoughts, facts and musings that taken together should make for a tasty treat.

Item one; nearly all smartphones will have touchscreens in the not too distant future. ABI Research released a projection in late August that sees 97 percent of all smartphones having a touchscreen by 2016. To put that into perspective, in 2006 only 7 percent of the smartphones shipped had touchscreens. The research firm attributes much of the coming proliferation to the availability of low-cost capacitive touch controllers that can reduce the cost of adding touch-based interactivity by as much as 30 percent.

Question. When touch-screen capability is ubiquitous in smartphones, will interactive touch-screen capability simply be expected by consumers? Will signs without it, leave consumers wondering what’s wrong, or worse, simply walking away to a friendlier, more interactive alternative?

Item two; a blending of digital technologies may point the way to the future for out-of-home advertising. Global lifestyle and environmental communications agency Kinetic, said in September that is was launching Fuel, “a response to the increasing scope of Out of Home advertising including opportunities to integrate digital interactivity, dynamic displays, experiential and bespoke design into client brand campaigns.”

In announcing the launch, Kinetic’s UK chief operating officer said the move “reflects the changing nature of Out of Home media and the huge opportunities that emerging technologies add….”

Question: How long until others notice and begin to leverage complementary interactive technologies with digital signs to produce an even more effective communications experience or more powerful marketing opportunity? What sorts of opportunities will be available when a sign can communicate wirelessly with a smartphone, for example, and vice versa?

Item three; a telling glance can direct a sign. Researchers from the Electronics and Telecommunications Research Institute in South Korea in mid-September demonstrated a technology that allows someone to have interactive control over a television -and digital signage is not too far of a stretch of the imagination- by tracking their gaze. The technology, shown at the International Broadcast Convention in Amsterdam, uses a camera to track where one of the pupils of a viewer is directed to give the viewer interactive control. In one demo, a viewer’s gaze was used to pull up the vital statistics -age, name and hometown- of various dancers as they performed on stage. Still a prototype, a finished version is years away.

Question: Will the gaze of a digital signage viewer one day replace touch as the gateway to interactivity? If so, what possibilities will this new interactive interface open to communicators and marketers?

That’s about all for this digital signage dim sum tasting. I hope this presentation gave you some food for thought. At the very least, I hope it didn’t leave you with any digital signage dyspepsia.

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies. Check this case studies for signage.

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How to Get Your Business Noticed With Signage

Business signage is one of the most cost-effective methods to get your business noticed and to grow your customer base. It doesn’t matter how big or small your business is, having attractive and effective signage is vital. You can engage professional signage experts for this purpose, as they usually have a great understanding of creating innovative signages for businesses. Your company vehicles are one of the most cost effective forms of advertising available but first you need to get a vehicle signage Sydney expert.

This article will help you learn the significance of this cost-effective business marketing method and branding tool.

With experience, you will learn how to grow your business and customer base with the proper usage of signage.

Outdoor Signs

Outdoor signs essentially tell people about the existence of your business.

An effective outdoor sign is just like an extension of your brand, which tells the world that you are present at a location and what you are offering.

Create highly visible outdoor signage and tell the world about your business in a unique way. Short, graphical, and visible signage can do a great job, which no other marketing technique can do. It’s an economical and long-lasting investment for building brand awareness and is much better than expensive billboard advertising.

There are different types of outdoor signage for business . Some of them are:

Monument signs

These are freestanding signage and are better used to make a business statement. They are placed at lower levels due to restriction of space. If your business has limited space, using monument signs on medians, lawns, and landscaped areas, which are near your location, can provide a great option for effective signage.

Pylon Signs

An outdoor sign placed on a high pole or pylon structure is known as a pylon sign. These outdoor signs are suitable for your business if it is located on the highway or near a roadside. They work really well when illuminated properly.

Channel letters

These are professional looking signs mounted on a wall’s surface. They are in the form of letters that are custom-formed and three-dimensional. You can utilize them by creating an innovative image of your brand and illuminate them with attractive colors and lights.

Indoor Signage For Business

These can be utilized for branding and marketing of your business and products inside the premises of your location. When it comes to effective indoor signage, you don’t need to spend big, because of the availability of a wide variety of options to choose from.

Types of indoor signage and how to use them

The purpose of advertising through indoor signage is to increase public awareness of your business or specific products. If you have an idea about how indoor signage works, then designing signage for your business can enhance its branding and popularity.

Below are the main indoor signage types and ways to use them effectively:

Directional indoor signage

Directional signs are best for business branding when they are used with the right elements. They are best for business facility navigation; so use the best colors, themes, material, and graphics for maximum efficiency.

Reception Wall Signs:

Reception wall signs are an important type of indoor signage. Businesses can design these wall signs for their reception areas or entrances. Designing innovative reception wall signs can help you in gaining customer attention.

There are also other indoor signs that can be used for businesses; including safety signs, window privacy signs, and nameplate signs. It is advisable to use all of the explained signage types and incorporate them into your business’s marketing and branding strategy. They will help your business in getting noticed, without spending a ton of money. Find out on how to spend your budget with digital signage.